Discover the brilliance of South Australian wines at Food&HotelVietnam2007

Ho Chi Minh City, 30 October 2007 – For the first time, visitors to Food&HotelVietnam2007 (FHV2007) will witness at the exhibition a South Australian group pavilion solely dedicated to showcase a variety of quality South Australian wines and produce.

Vietnam has agreed to reduce tariffs on Australian wine imports in 2004 in line with tariff reductions given to imports of wine and spirits from the European Union. Since then, wine from Australia has increased in popularity amongst local Vietnamese consumers, especially as the Vietnamese economy continues to grow in size and sophistication¹.

The Australian wine industry marked a double milestone end July this year when wine exports passed $3 billion by value and 800 litres by volume for the first time. The record figures followed growth of eight percent in value and 10% in volume over the previous 12 months².

South Australia, positioned in the centre of the Australian continent, is the Australian wine industry’s powerhouse State, producing most of the nation’s wine. The South Australian wine produce is a brilliant blend of accessibility and consistent quality. In addition to being host to some of the world’s oldest vines, South Australian also has a diversity of regions ranging from the relatively warm climate of the Barossa Valley through to the maritime precincts of the McLaren Vale, Southern Fleurieu, Currency Creek and Langhorne Creek regions on the Fleurieu Peninsula and across the cooler Adelaide Hills regions to the warmer Riverland region on the Murray River.

FHV2007 is more than ready to play a key role in contributing to this budding growth by providing a single platform for food retailers, suppliers, distributors and manufacturers, institutional caterers, consultants and management team of hospitality outlets, to source for the latest high quality wine products, related services, equipment and solutions.

The South Australian pavilion at Food&HotelVietnam2007 will feature the finest wines from the McLaren Vale, Adelaide Hills, Riverland/Murraylands, Langhorne Creek and Barossa Valley regions presented by the South Australian Brilliant Blend.

“Vietnam has become an important destination for many international businesses and is viewed as full of potential for local wine companies to further expand their businesses, and international wine companies to penetrate into the local wine market,” said Mr David Dean, President of the Australian-Viet Nam Chamber of Commerce (SA) Inc.

“Food&HotelVietnam2007 is an ideal platform to introduce our quality wine brands to both the regional and local trade buyers. I look forward, through our participation at the South Australian pavilion, to cultivate a deeper awareness of the South Australian wine brands and further strengthen our market position in Vietnam’s hospitality and F&B industries,” added Mr Dean.

“The participation of the South Australian pavilion is not only testament to the efficacy of Food&HotelVietnam in reaching out to the country’s food and hospitality industries, it also signifies the growing popularity of Australian wines with local consumers. We hope, with a strong wine showcase at our show this year, FHV2007 will be able to help hoteliers, restaurateurs and retailers meet the market’s growing need for higher quality and wider range of wines and spirits,” said Ms. Ting Siew Mui, Singapore Exhibition Services’s Project Director (Lifestyle Events) for FHV.

Held from 30 October to 1 November, FHV2007 is jointly organised by Singapore Exhibition Services Pte Ltd (SES) and VCCI Exhibition Service (Vietchamexpo), and is endorsed by the Ministry of Industry and Trade, the Vietnam National Administration of Tourism (VNAT) and the Vietnam Chamber of Commerce and Industry (VCCI).

Please visit www.foodnhotelvietnam.com for more information.

¹ Australian Minister for Trade, “Win for Australian Wine Exporters to Vietnam”, 8 June 2004
² Wine Australia, “Exports reach $3 billion for the first time”, September – October 2007


Facts at a glance:

Show: Food&HotelVietnam2007 (FHV2007)
The 4th International Food & Drinks, Hotel, Restaurant, Bakery & Foodservice Equipment, Supplies & Services Exhibition and Conference

Incorporating:
Vietnam Culinary Challenge
Food Safety Seminar

Date: 30 October – 1 November 2007 (Tuesday – Thursday)

Time: 0900hrs – 1700hrs

Venue: Hall 1 – 3, Ho Chi Minh International Exhibition & Convention Centre (HIECC)

Admission: Business and trade professionals only

FHV2006 featured over 180 exhibiting companies from 20 countries and eight country/regional group pavilions and attracted 7,240 international trade buyers over three days.

About the Organisers:


A pioneer of the fast growing and vibrant exhibition industry, Singapore Exhibition Services (SES) is Asia’s top organiser of trade events with a diverse portfolio of exhibitions and conferences in sectors such as Communications, Engineering, Machinery and Lifestyle. SES events consistently attract a high level of overseas participation with foreign exhibitors accounting for almost 80% of the show floor. SES is a member of Allworld Exhibitions Alliance (formerly known as The Montgomery Network), a global network with 34 offices worldwide. For more information, please visit www.sesallworld.com.


VCCI Exhibition Service Co., Ltd – Vietchamexpo is one of Vietnam’s leading organiser of trade shows and promotional activities, with an outstanding reputation in marketing services. Vietchamexpo, as the unit organisation of VCCI which provides comprehensive marketing services, will act as an important link between buyers and sellers in their venture for new markets and opportunities. For more information, please visit www.vietcham-expo.com.

Editorial Contact:

Ms. Lan Anh VCCI Exhibition Service Tel: +84 (8) 932 0177 / 932 6339 Fax: +84 (8) 932 5789 Email: events@vietcham-expo.com

June Seah, Senior PR Executive Singapore Exhibition Services Tel: +65 6223 8656 Fax: +65 6835 3040 Email: js@sesallworld.com