MEDIA RELEASE

For Immediate Release

Food & Hospitality Training Critical for Chinese Industry

SHANGHAI – 14th September 2007 – Inbound tourists forecast to exceed 200 million, hotel occupancy increased by 22% in the first 6 months of 2007 to 84 million room nights, 200 new restaurants registered to open in Shanghai in 2007, while supermarket store numbers are growing at a rate of 30% per year, all factors creating an unprecedented demand for qualified staff. “Professional training of staff is critical to the industry’s future and will be a key focus of the many events held alongside FHC CHINA 2007,” says Brendan O’Connell Jennings, General Manager, China International Exhibitions, the event organizers.

FHC China 2007, the nation’s premier industry trade show for food, wine and hospitality equipment will take place for the 11 edition from 14-16 November 2007 at Shanghai New International Expo Centre. This year’s event includes a record 800 companies from 35 countries and 22 Official National Regional Pavilions.

Mr Jennings added, “All the competitions, workshops and seminars held alongside FHC China 2007 offer participants the opportunity to learn from industry experts. Thereby raising expectations and standards in the industry generally. The events can be summarized as follows:

-9th FHC International Culinary Arts Competition including over 350 participating chefs competing in 15 categories. Judging is by a panel of international renowned chefs and awards will include the Best Young Chef and the Best Overall Competition Chef. -2nd China Pizza Championship including competition and workshops on pizza creation. -Ultimate Barista Challenge® , developing the art of coffee.

Workshops
-Chocolate workshops for making pralines and hollow figures by Callebaut
-Gold Card Wine Days, opportunity to taste and lean about wines from all over the world on 14th & 15th November 2007
-Spanish Kitchen, featuring National and regional cuisines and a training kitchen.
-Italian Masters Kitchen, learn and sample the best of Italian Cuisine organised by DeCecco Pasta.

Seminars
-4th Western Food Festival, Industry Forum reviewing food supply for international events including the Beijing Olympics and World Expo 2010, Shanghai.
-Food Safety & Nutrition Seminar, a hot topic in China and organized by the Shanghai Food & Drug Administration
-Import Regulations and Procedures, by the Shanghai Import Food Enterprises Association
-Food and Beverage Purchasing, with Key Note presentation by Wal-Mart.
-Australian Wine, presented by Jeremy Oliver, Australia’s foremost wine commentator.

The Main Event
The motivation behind the many activities at FHC China 2007 is the exhibition itself. Featuring imported fresh, frozen, chilled and preserved fruit, vegetables, meat, fish, poultry, dairy, bakery products, snack foods, confectionery, beers, wines and spirits. On hospitality, the show includes food service equipment and an exciting array of chinaware & tabletop supplies. While the HOSTEC marketplace is a specialist zone for suppliers of retail and hospitality IT. 98% of all exhibitors this year are international companies or agents of foreign suppliers ensuring the high quality of products that can be seen at the show.

FHC China 2007 is open to trade only visitors and buyers are welcomed from food wholesale and retail trade, hotels, restaurants, institutional caterers, importers and distributors. For more information on FHC China 2007 and its complementary events, please visit www.fhcchina.com.

About the organiser
China International Exhibitions Ltd, a member of the Allworld Exhibitions Alliance has had a fully staffed office in Shanghai since 1994. Its stable of events include industries such as food & beverage; hospitality & retail; packaging; processing; pharmaceutical technology; brewing technology; woodworking technology; furniture manufacturing and accessories; wood & wood products. For more information, please visit www.chinaallworld.com.

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